It’s time to say GOODBYE to that poorly written, do-nothing-for-you About Us page on your site, and replace it with one that WOWs them, CAPTIVATES them, and MOTIVATES them to do business with you!
[Do you often find that the worst page you have to write and create on your site is your About Us page? You simply don’t know what to write, so you end up with a sentence or two that says ‘nothing’? What if you knew it was your second most important page AND by creating an About Us page that speaks directly to your reader, you increase your chances of doing business with them tenfold?]
Dear Site Owner,
Let’s say you are looking for a product or service. You start visiting sites and narrow it down to two choices.
The first company has a lot of information, but you want to know more about the person/business you’ll be doing business with. So you head over to their About Us to find out more information. Once you’re there, you find two phrases; and the two phrases don’t say much of anything.
Then you visit the second company. When you hit the About Us navigation button, you instantly feel different. A page comes up filled with all kinds of information. The page goes on and on giving you a ton of information about the person/company. You learn about why the owner created the company, and what this business means to her. She fills you in on her personal story and why your business means so much to her. You see pictures of who she is and what she’s about. You spend minute after minute learning all about this person – and developing a relationship simply by viewing her detailed About Us page.
The About Us page is magical, you instantly know who you’re going to choose to build a relationship with.
There are two little known facts that people miss when they design their sites.
1. The About Us page is the second most popular and read page on your site.
2. The About Us page is the one page people put the least amount of time into writing.
Why is that? Because most people simply don’t know what to say. They add a sentence or two that gives a simple fact:
“Our mission is to be the best company in this industry.
We love what we do and are here to help you.”
Or something mundane like that.
Yet if you’re the reader on a site like that, it leaves you feeling totally lackluster.
You know you want to do business with someone that has a story to tell. Someone that loves what they do, are passionate about what they have to offer, and gives you 110 percent of everything they have. You want to feel good about your purchase and know you’re choosing a wise place to invest your hard earned money.
But if there’s no story, the doubt creeps in. And you wonder if you are truly making the right choice. Wouldn’t it be better to feel completely at ease with your decision AND know you’re investing in a company that truly gets who you are?
That’s the authority of a powerful About Us page. And its what’s missing from the majority of the sites online today. But it doesn’t have to be that way.
Presenting The About Us Action Guide
If you’ve stumbled over writing your About Us page, you know how difficult it truly can be. You don’t want to brag about who you are. You don’t want to show off your talents. You don’t want to come across as someone who thinks a little too highly of who you are. So you put the dreaded “under construction” page up, planning on coming back to it when you find the perfect words. Or worse, add a simple sentence – something like “our goal is to provide a great product” or something simple like that.
But your About Us page is the second most popular page on your site. People want to know more about you. And if you don’t give it to them, they’ll go looking for someone that will.
People use your About Us page to discover who you are
and determine if they can invest their time and money in what you have to offer.
Which means by spending a little time adding true content – information that shares a little bit of personal information that helps a reader be more comfortable with you – you’ll benefit almost immediately.
The About Us Action Guide gives you the exact guidelines you’ll need to write an inspiring About Us page that gains traction, gets noticed, and helps increase the amount of people that want to do business with you.
This blueprint will help you suck your audience right in, and keep them enthralled as they read on and on.
And keep them captivated as they learn more about you as you weave your story from beginning to end, filling in the details that are important to help them understand more about you.
Your story is important. If you’re not willing to tell it, how do you hope to attract people to all that you have to offer?
And that’s really what the About Us Action Guide is all about.
What is the About Us Action Guide all about?
The About Us Action Guide is divided into 20 sections, each one a step by step task to help you create the story of you. We don’t waste time on fluff; instead we get right to the heart of the matter and help you define what your story is all about.
If you’ve never been able to put your About Us information down on paper before, that is about to change. We make it easy by giving your prompts and asking you questions along the way.
You discover how to tell your story in many different ways. You write it from beginning to end and use it to help develop a stronger, more effective relationship with your readers right from the start.
So what’s unique about this action guide and why should I care?
If you’ve ever said “I just don’t know what to put in my About Us page”, this short and concise action guide is the perfect blueprint to help get the information out. Your About Us page is the second most viewed page, and without content, it’s simply a wasted chance at connecting with people that have the desire to care about you.
This guide is very brief. In 46 pages, you’ll discover everything you need to know about creating the perfect About Us page that attracts your prospects attention and makes them move on and develop a relationship with you. We don’t give you advice; we show you exactly how to do it and are with you every step of the way. By the time you reach page 46, your About Us will be written. It’s as easy as that.
Yes, storytelling can make a difference in the way you do business.
You may wonder, “Does this apply to me”? It just seems like jargon. It seems like the content on your site really is not all that important. How much will it truly matter if I simply ignore it and go about my business? If I don’t pay attention to my About Us page, no one else will either, right?
And yet, you know how much relationships play a part of your own life. You know whom you like to do business with and how much it matters to get to know them before you trust them. Can you expect any less from your own clients and customers?
But don’t take my word for it.
Check it out for yourself. I would never want to do business with someone who didn’t offer a guarantee. If they truly feel they are offering something worthwhile, why wouldn’t they have a guarantee? Which is why my 30 day offer is always in place. We’ll happily refund your money in full without asking any questions if you’re not satisfied with the results. Just send us an email and we will refund your money immediately.
Here are the details.
And as always, if you have any questions whatsoever, feel free to ask.
P.S. If you need this course and are hesitating, just remember that the only person who moves forward is the one who takes action. You know your site needs work. You understand that there may be some easy fixes that can make all the difference. Now you have a plan that can help you make some easy changes to your site … and it will impact it tenfold over the coming months and years of your business. How could you turn that down? I know from experience that action and moving forward involves doing one thing at a time. This is your wake up call. This is your chance to make a huge impact on your online presence. And I’ll guide you along the way. This is your moment. Don’t hesitate.