I came up with an idea a couple of days ago. It was so strong, it woke me up in the middle of the night. I instantly had a name for the concept, bullet points on how to make it happen, what it should be about.

If you’re an idea person, you know how strong these ideas can be. Out of nowhere, this idea hit me. I sat up and wrote down the details so that I could get back to sleep. But in the morning, I sat down and continued to write out the details.

Then later, I decided to reveal my idea to Andrew. He was equally excited. We knew we had a great idea – now it was time for action.

After a little more talking, we started talking about our future and what we have plans for.

And then I took another look at this new idea.

Could I see myself pursuing this idea in the future?

My Idea Checker

Nope. It was a great idea, and frankly I would love to do something with it right now. But I don’t have long term passion for it. I can’t see myself pursuing it 10 years from now – there is just so much more I want to do.

So I’ve put the idea into my idea file, knowing full well I won’t develop it into a complete concept.

Can you do that? Can you take great ideas and quickly decipher if they are good to pursue … or not?

Ideas are a dime a dozen. And unfortunately ideas are what holds a great entrepreneur back. When you have so many ideas and not enough time, its easy to start in on projects that are meaningless. They hold you back and prevent you from doing what you are truly meant to do.

Do the time checker with every idea you develop.

Can you see yourself doing it in 1 year? 5 years? 10 years?

If it doesn’t hold your passion for long term, file it away.

And don’t get caught up in the glitz and bling of your newest great idea.