What if you could reach out to a completely untapped market, offering them something in a totally new way? 

Have you ever read a website in its entirely, and by the time you reach the end you know you have to connect with the company? You have to buy their product or try out their service just because they spoke directly to your heart?

That’s the power of great copy.

So let me ask you a question. Which would make better copy for your website?

Where does the photographer’s job end? The day of your wedding? After the images have been presented to you a few weeks later? Or, does it continue from the minute you choose your photographer, and continue for years?

We believe in 100 percent service. After the wedding, our service doesn’t end. We are now a part of the digital revolution, and will provide you with images to share with family and friends all across the world, thanks to the wonders of the Internet. We will provide you with a custom designed storyboard that shows an artistic rendition of your final wedding album. We will provide you with all of the tools necessary to create an elegant story album depicting each moment of your special day. We will provide you with top quality photographs and products that you will be proud to display in your home. And to give as gifts! We will be there for you as other members of you family announce their engagement. We will be there for you to remember how one day changed you life forever!

Or this?

Cuando termina el trabajo de un fotógrafo?  El día de tu boda?Semanas después en que te fueron presentadas tus imágenes?  O, continua desde el minuto en que seleccionaste a ese fotógrafo y logras mantenerlo  através de los años?

Nosotros creemos en dar un servicio al 100%  excelente.  Después de la boda, nuestro servicio o atención continua.  Gracias a las maravillas de Internet, somos ahora parte de un sistema revolucionario digital en donde le proveeremos sus imágenes  para que pueda compartir con familiares y amistades en el mundo entero.  Su álbum final será la compilación de sus fotografías de una manera totalmente artística. En ese día tan especial todo detalle, minuto por minuto, será capturado y presentado de una manera totalmente distinguida y elegante en un álbum lleno de historia. La creación de estas fotografías y productos de calidad,  usted se sentirá orgulloso de ex ponerlo en casa, y , quizás, hasta de hacer regalos! Estaremos a tu lado como aquel día en que tu familia anuncio tu compromiso.   Cada cambio de tu vida lo llevaras siempre presente con nosotros! Da nos la oportunidad de crearte cada momento especial con imágenes que siempre querrás conservar de una manera histórica, y con una elegante presentación!

Many small businesses have a great sales letter written for their website, but they may be missing out on something even more important – speaking in their customers’ native language.

What if you converted your copy to Spanish? What if you spoke to them in copy they related to AND in a language they prefer?

That’s a dynamic sales presentation.

The Hispanic/Latino market is changing at a rapid pace. According to Mediamark Research’s, Hispanic/Latino Market Profile, the population is expected to grow 126.4% from 1990 to 2011, and the spending power is expected to reach $1.2 trillion by 2011.

The key is knowing your client, and giving them what they want in a manner that most suits their needs.

And what’s great about it is you don’t have to be fluent in Spanish yourself in order to recognize and fulfill this need. Reach out and sell to people in your community in a way they prefer. You’ll show them how much you appreciate them as customers. And introduce them to a company that is ready and willing to provide them with services they need and want.

Want more information on converting your website to Spanish? It’s easier than you might think. We’ve power partnered with an amazing company that translates your copy into Spanish, and does so in proper Spanish (not like the rough translation you get with some of those converter programs). Email me for more information on how easy it is to turn your website into a second income stream.

When we look at our own site, we know and understand what we do. We know right where to go, and what everything means. But does your client? When they enter your site, can they navigate around and get exactly what they are looking for?

Take a look at these 10 common design mistakes, and take a second look at your own site. 

1. The Home Page Website. Do you look at your home page as your front door? Think again. If people are finding your through search engines and referrals, they are just as likely to enter on one of your other pages. Is every page welcoming?

2. Poor design. Maybe you’ve fallen in love with a particular look. But is it the most beneficial? Do you stand out from your competition? If you’re in a particular niche that uses a mass design firm, be careful of looking like everyone else. It’s good to have your visitors say WOW.

3. Poor programming. Some designers work part time or until they find their next job. They concentrate on graphics, paying little attention to coding and the detail. Make sure your designer is well rounded in all parts of designing a site.

4. Don’t Fix What Ain’t Broke mentality. You’ve had a generic site for years. It’s not bringing in business, but it’s not costing you much either. Why should you fix it? If you’ve ever had this thought (and I meet a ton of people like this) maybe its time to find out what a website should truly be doing for you.

5. Testing. Do you have a site that is informative to your customers, or just provides them with the information you think they need. The only way to make it better is to keep testing, and respond to what works.

6. Provide everything – including the kitchen sink. Do you sell products and services? Do you host seminars and events regularly? If you don’t have a shopping cart function, you’re missing a ton of sales. People buy things when they find them – even if its 2:30 on a Saturday morning. Be there when they’re ready, not when you are.

7. All the bells and whistles. Who is your target audience? If its in the tech industry, you may be okay adding the latest programming. But if you’re targeting people that look at your site from a home-based computer, don’t assume they have the latest technology. If a site asks to upgrade or download something to make it function, they won’t stay – or be back.

8. Too many chefs. You have one company for marketing, one for web design, one for hosting, one for programming – and they all have a different idea. In some cases it can take months for one idea to make it through several different contacts. Take charge and make decisions. Action is more important than preciseness when it comes to being online.

9. Using the latest tools. Are you using social sites, profiles, forums and blogs to interconnect your website? If not, you’re missing one of the most important parts to being online.

10. Create a strategy. Talk with an online marketing expert and really build for your future. Understand what your website could be doing for you, and set up goals and deadlines for taking action. Make 2009 the year you succeed online.