Why Do You Use Twitter, Facebook, LinkedIn?

Back before the tech bubble burst, and people and companies had lots of cash to throw around, any type of marketing strategy could be promoted. Just throw in a new tech word and you had a sure winner on your hands.

I attended a meeting last week with a variety of business owners. We were all in the B2B realm, with everything from insurance and financial representatives, to IT and promotional products. 

After I gave my 60 second commercial on creating an online marketing strategy, the social media conversation started.

     “I just signed up for Twitter.”
     “I visit Facebook every day.”
     “I use LinkedIn all the time.”

So I asked the next question.

     “How are you using these tools to make money for your business?”

And of course I got exactly what I expected. A ton of blank stares.

If you ask people what it means to market or advertise, they usually come up with a response about promoting their businesses. But ask how any of the new social media applies to their marketing strategies, and you’ll be lucky to get any type of reply at all.

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