Copywriting for eCommerce Sites
December 9, 2008 by Vision
Filed under Blog, Copywriting
When I’m out networking, consulting, or even writing up an article for online use, I always talk about using copy. The search engines love copy, so use as much copy as possible. 
But what if you have an eCommerce website that you want photographs for, not copy?
With an eCommerce website, people want to see the product, not read a ton about it. But you may be surprised at what people are willing to read. On every page of your site you should have:
- The product name
- Model numbers
- Details (weight, size, color, style, etc)
- Features
- Product reviews
- Shipping fees
- Support and service information
- Testimonials
Keep in mind that not all copy has to be right next to the photograph of your product. You have an entire page of real estate – use it wisely.
