But what if you have an eCommerce website that you want photographs for, not copy? 

With an eCommerce website, people want to see the product, not read a ton about it. But you may be surprised at what people are willing to read. On every page of your site you should have:

• The product name
• Model numbers
• Details (weight, size, color, style, etc)
• Features
• Product reviews
• Shipping fees
• Support and service information
• Testimonials

Keep in mind that not all copy has to be right next to the photograph of your product. You have an entire page of real estate – use it wisely.

Use your headlines strategically, attracting different visitors to different places. Visitors come to a site for different reasons. They make a decision to stay on your site and purchase from you for different reasons as well. Your goal is to help a visitor make the decision of “why I should buy from you instead of one of the other thousands of sites I’ve found.”

In many cases, it is all about copy – and how you strategically place your copy on your site. Copy does boost your search engine placement, and I would argue that it also increases your stickiness with visitors. It’s just a matter of determining what copy will capture their attention.