Become An Online Content Expert

In traditional markets, you created content, used it once, and let it die. The white papers went into the drawer, never to be seen again. Instead, you started a new paper, and changed the content around to reach out to your current target market.

In the online world, content never dies. Post it online and it will continue to work for you again and again.

I found a site today that is using online content exceptionally well. Jody DeVere, founder of AskPatty.com, has created a site that trains and certifies auto dealers to serve the female customer base. Instead of approaching a car dealership and feeling intimidated or overwhelmed, a woman can head over to AskPatty.com and receive a ton of information on the entire car buying experience. On her site, content is king. She gathers content from a variety of sources, and uses it on her blogs both in written and audio format. Content is also syndicated through RSS feeds to a variety of other sites, like Mommytalk and Twitter.

So how can you be an online content expert?

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