Do You Market More Or Less In Tough Economic Times?
May 12, 2009 by Vision
Filed under Blog, Small Business Marketing
One of the reasons
I feel I’ve always been successful is I watch what others are doing around me, and emulate their success.
If you watch any television lately, or open up any newspaper, you must have noticed the influx of ads by Wal-Mart. They’re everywhere. Last night as I watched Dancing With The Stars, I noticed several commercials each break were from this discount giant.
And they aren’t focusing on having the lowest prices. Just giving you value for your dollar.
You can learn a lot from a company like this.
1. Don’t stop marketing or slow it down in difficult economic times. Increase it. While others are shutting down, you can actually reach out to more people and have your message heard loud and clear because you don’t have a lot of competition. And you may get great deals on some advertising because they’re having trouble as well and welcome the
2. Repeating is okay. Wal-Mart has just a handful of ads that they play over and over again. It’s not the amount of content they put in front of you. It’s the message they’re trying to convey. They simply want you to know where you can get the most value, especially in tough times.
