Book Review: Barack, Inc. Winning Business Lessons of the Obama Campaign
March 26, 2009 by Vision
Filed under Blog, Book Reviews
I’m a fast reader, and try to read several different books every week. With non-fiction and business books, I usually just skim them to get the overall idea. Occasionally I find one I really enjoy, stop and start reading page for page. 
After hearing quite a bit about it, I picked up a new copy of Barack, Inc. Winning Business Lessons of the Obama Campaign by Barry Libert and Rick Faulk. And this is one of those books that is crammed with ideas and inspiration; one that I not only stopped to read fully, but have also read a couple of times in the past week.
It’s an easy read, with only 146 pages. The authors have split the book up into four chapters:
· Success You Can Believe In and Emulate
· Be Cool
· Be Social
· Be the Change
As you would expect from a book entitled Barack Inc, it is all about the campaign and how Barack utiltized various tools to go from a virtual unknown to the 44th President of the United States.
But what you might not expect is the pearls of wisdom on how you can change your own business for the better.
