Well if you’re trying to raise money and awareness about literacy, it can be amazing.

Chances are you’ve heard of Tim Ferris and his mega best seller, The 4 Hour Work Week. My copy looks like a college text book, with highlighted paragraphs and stick tabs throughout the book.

On his blog, he’s trying a new experiment. It’s more like an ethical bribe.

The Tweet to Beat: Paying $3 Per Twitter Follower

In order to raise money for literacy and library programs throughout the United States (and increasingly around the world) he will donate $1 for every person that follows him on Twitter, and an anonymous donor will follow up with a $2 donation. (@tferriss)

Pretty incredible goals. So far he’s gained over 4,000 followers. His goal is to reach 50,000 new followers.

• It’s great for literacy – what a great way of raising awareness and money for something that impacts our lives.
• And it’s also a great example of using a noble cause for dual purposes.

What could you do with 75,000 people following you?