Use Seasonal Events To Help Market Your Business
It’s the holidays. Why not use them to help promote your business.
Driving around this weekend, I heard a wonderful promotion on one of the local radio stations. What is the one thing people just don’t have time for during this busy time of the year? Decorating the outside of their home with decorations and lights. So the radio station will handle it for you through a special contest.
With the help of a local decorator, they are giving away the chance to win your home being decorated for the holidays. And during the process, the decorator is getting A LOT of free publicity. How did they do it?
They simply contacted the radio station promoters a few weeks before the holidays. They worked to create a contest that is of interest to the radio listeners - and one that doesn’t cost the radio station anything. Of course the decorator gets a “little” publicity, but it adds to the fun of the holidays, and puts a little spirit into the listeners. What could be better?
Think about your business - how can you promte your business - and offer something of value to the media? Don’t worry if you don’t get your first (or second) connection. Just keep trying.
And let me know what you accomplish.
Lori
