All right, I’m impressed.

As you know, I read a lot. I read at least one book a week, and usually have a half dozen books or so laying around between my desk and my night stand.

I buy a lot of business books, and they are usually a part of a promotion through a friends, or part of a promotion to gain traction with places like Amazon.

But the newest promotion is by Seth Godin, and really “wow’d” me. So of course I have to share.

Back in August, an announcement came out through my Twitter that Seth Godin had a new promotion. Pre-purchase his newest book, Tribes, to be released in October, and you’ll become a beta tester for his new social site, Triiibes. So of course I had to play.

I’ve been on Triiibes seth godin letter cever since, and try to participate in discussions daily. I’ve really grown to love the site, and met a lot of great people.

Today I received a package in the mail. Inside was Seth’s book, Tribes. It’s sitting on my desk, next in line to be read. But what struck me was the letter included with the book. 

This isn’t the book I ordered through Amazon. Instead, Seth sent out a second book in advance for all of us to read ahead of time. With one request that when we receive the second book from Amazon, that we give the book to someone in our network that could use it.

What a promotion! WOW!

Imagine as an author having hundreds of books pre-sold before the publishing date.  Imagine these hundreds of people developing a social site, that will have thousands of pages built for you when the book comes out, and others venture in and decide to join as well. Imagine sending out hundreds of additional books, with a request you pass the book alongtribes-bookcover-whole-thumb – what kind of traction will this have!

I guarantee you a ton. Not only will I be sharing my book with some lucky client of my own, but I’m sharing the idea with you too.

Oh, and one more thing. As a special “surprise”, Seth used the beta testers’ profile pictures to create the inside book jacket. How cool is that.  

What can you do to create your own WOW promotion? Have you ever done something that made others say WOW?