Whether you’ve already started a business based on your Big Idea, or whether you have plans for making the move sometime in the near future, chances are you “see” your idea in your mind.
I met with a woman this morning that I had met a week ago out networking. We had a lot in common and decided to meet for coffee.
We both spent 10 minutes talking about our pasts and telling the story of how we ended up where we are today.
“I started my business a year ago. With over 15 years of experience working for somebody else, I knew exactly what I wanted to do when I started up on my own. And I still do.
I’m working at building right now and bringing on the types of clients I know will help me grow in the future. I have my vision and know what I want to do in the future. I have all kinds of models I’ve found that have given me my ideas and my perspective.
But sometimes it’s hard to see through the daily routines. Am I on the right path? Should I be doing other things now that will help me get there quicker?”
I’ve found that people who are trying to make their Big Ideas come to life typically fall into one of two categories.
1. Their vision is so generalized they can’t decipher how to turn it into a business.
2. Their vision is crystal clear, but they don’t have the details to go along with the sub-categories.
In this case, she had a crystal clear vision, but the details of how to turn it into a reality were missing.
No matter what business you are in, no matter what level of success you’ve achieved, this is a common occurrence as you build and grow.
It’s easy to get to a certain point, but then “life” takes over and you simply can’t finish defining what is necessary to finish the process.
How do you go about it?
Occasionally on the road to success, you need to stop and look at your business, without working in it.
Think about your daily routine.
You get up with the best of intentions. You spend the hour you had planned creating a blog post and sharing content on your Facebook and Twitter accounts.
You start reading posts, sharing things, making comments and connecting with potential resources.
You head over and read emails. That’s when everything changes. An “emergency” is occurring with a client and they have to talk with you right away. You stop everything, contact them, and the rest of your day is filling in the pieces making sure your client is happy.
So much for your goals. So much for spending the time developing your long term vision.
The next day is similar. And so is the next day. And the next. And the next.
Occasionally you get to spend an hour or two developing your long term ideas. But every time you begin, you have to backtrack and discover what you’ve developed before, what your ideas were, what research you conducted, and what things you’ve worked on.
So even though in some cases your ideas do come to fruition, its usually in a lot slower manner because of the distractions along the way.
How do you change it and develop your strategy in a much quicker way?
Eliminate your distractions until your direction is complete.
Step away from your business from a day, a weekend or a week. Move to a new location away from your office, leave “work” behind – that includes your phone – and spend the entire time with focus.
If you can’t do it on your own, why not hire a mentor to help you out?
Then repeat this at regular intervals. Because undoubtedly you will get lost in the daily grind of your business. Your clients will win out with their “emergencies” and you’ll lose track of the time it takes to put things into place.
The more you step away and focus, the clearer your vision becomes.
And the larger your business becomes.