I’m gonna live forever
I’m gonna learn how to fly
I feel it coming together
People will see me and cry
I’m gonna make it to heaven
Light up the sky like a flame
I’m gonna live forever
Baby, remember my name
No, it’s not a bad 80s nightmare, I promise. Yet when I hear the word “fame”, that’s the first song that pops into my head.
There’s something so true about those words, and if anything, they have become even stronger with time.
Fame. Its something everybody seems to want these days, even if it’s only for 5 minutes.
We’re willing to talk about anything, do anything, be anybody, act any way we can just so we’re noticed and have the chance to find “fame” even if its just for an instant.
But with all that striving to be famous, how often does it happen?
Are we all really cut out to be Kim Kardashian? (And frankly, how many of us truly want to be?)
Does being famous mean being a top celebrity? A rock star? A politician? Does being famous mean you’re known in different industries? Different countries? Different communities?
Or can the concept of being famous be applied in a different way?
Being famous is defined as someone becoming widely known; being honored for your achievement.
Yet by default that definition is left to a broad interpretation of the details. Yes, Kim Kardashian is famous, and is widely known in a variety of ways and for a variety of things. But surely there is more to being famous than mimicking her behavior.
So lets look at it in a different way.
What if you think about someone becoming widely known within a niche? How about a famous hair stylist; a famous wedding photographer; a famous author; a famous chef?
Lets bring it down to a local level. Who cuts your hair? What restaurant consistently makes it to the top of the lists in your region?
In order for these businesses to stay up and running, they have to make a certain profit level. And in order to achieve this, they have to have a certain number of clientele.
You see, to be famous doesn’t necessarily mean you have to be known far and wide, it simply means people have to recognize who you are. Whatever you are good at, the people within your circle of influence know that and think of you immediately when the conversation turns to your expertise.
“Do you know who’s the best ____ (hair stylist/wedding photographer/author/chef)?”
“Yes, its definitely ______ (insert your name here).”
That conversation can happen between 10 people, 100 people, or even 1000 people. As long as you are the go-to person within a niche or a community, in essence you have achieved fame.
So how do you achieve fame? That’s where the second part of the definition comes into play. Being famous is about being honored for your achievements. Therefore the more you achieve, the more you are recognized for the work that you do, the more famous you will become.
Choose a famous person at random and think about their achievements. If you head to their websites, you’ll find an About Us page filled with all kinds of details about their accomplishments. And if they’ve written it correctly, you can be WOW’d as you read through all they’ve done.
When you are attracted to what they do, you follow them. You become involved in what they write and what they produce. You reward them by buying their products, investing in their services. You can become raving fans, telling everyone around you how great they are. You can vote for them when they are up for awards – even a local entrepreneur of the year award can be a big deal to someone living in a community.
And before they know it, they are famous within their community, within their niche.
The same applies to you and your business.
It doesn’t happen overnight; but it can happen quickly. You just have to care about what you give to your customers, express it in a manner they appreciate, and help them tell the world (even if its just your local community).