Remember when you were a little child and your mother told you a bedtime story? I bet there was one special one that you loved hearing, and asked for again and again.
Or how about the great story you read recently – the book you simply couldn’t put down. You had to read page after page to find out what happened next.
What makes a great story? Why are some more special – more memorable – than others?
Every great story has three things:
1. A problem
2. A solution
3. A result
Think about it. Choose any of your favorite stories, and I bet you can apply these 3 part process.
Let’s look at the children’s classic Beauty and the Beast.
- The problem was immortality as a beast.
- The solution was finding a beautiful girl to love him and break the spell.
- The result was trusting your heart and letting go of your own internal feelings enough to put someone else’s needs ahead of your own.
The classic tale wove intrigue and mystery all the way through it introduce the problem to you, help you discover the solution, and find your own resolution, one that you can apply to your own life.
Through the story you learn more about yourself.
You learn how the message applies to you and how you can bring it into your own life to use in your own ways.
And that’s what makes a great story.
When you can say “the moral of the story is…” and really be able to bring home the message and put it into use in your own life, you know the story had meaning.
While this is the solution to a great story, it’s also the solution to a great blog post.
Stories give us insight into what is going on around us. They give us an idea of who you are and what you can do for us.
The biggest problem people have with adding content to the online world is coming up with things to say. “How do I talk about my product in another way?” or “What else can I say about myself or my services?”
That’s missing the point.
Your blog shouldn’t be filled with content about what you do or what you offer. Instead, they should be filled with stories that open up the wonder of those that are there and reading what you have to say.
Yep, I’m big with TED talks. Watch this one on storytelling by a master storyteller from Pixar:
Two things you can use again and again are:
1. Unifying Theory of 2+2
Never give your audience the sum of 4 – make them add up 2 +2 and come up with their own conclusions. I love this concept. It’s the ability to put different ideas into your readers minds and let them draw the conclusion. It gives you the ability to think of things in a 1,2 manner and allow your readers to draw the necessary conclusions.
2. Develop anticipation
In everything you talk about and have to say, do you make me want to know more? Is there a reason to make me read further? Do I want to come back again and again to find out your ideas and your thoughts?
That’s what makes great blog posts. That’s what creates great content. That’s what makes a great online business.
If your goal is to have a lifestyle business that is online, portable and ready to take anywhere, blogs are important to you. Not just content, great content. Memorable content. Stories.
Give them stories and they’ll be back. Guaranteed.
I love telling stories and do so regularly on my blog posts. Do you have the ability to tell stories too?
If you’re stuck at how to put everything together, how to write great stories that turn into great content for your blog, maybe now is the time to join me in September for my blog writing class.
This class dives into the world of writing – the world of storytelling – and helps you become a better writer. We leave the blogging details to other “blog experts” and we dive right into what makes your content better. I provide tips for getting you excited about writing every day. I provide strategies for turning your blog posts from ho-hum to WOW in a very short period of time.
If online is your world, blogging is your strategy, and you’re short on developing a personality with your content, look no further. My blog class is for you. And we start up in September – will you be there?