branding

Why Thinking Like An Expert From The Beginning Can Help You Dominate Your Marketplace

by Lori Osterberg | Jan 17, 2013 | Blog, Grow It

When you first start out in business, you tend to chase money. We did. As photographers and first time business owners, we found ourselves saying YES to everybody that called in. Can you do portraits? Yes. Can you do weddings? Yes. Can you do a model portfolio? Yes....

The Power Of An Image

by Lori Osterberg | Jun 8, 2008 | Grow It

Books are such a wonderful gift to the world. In a few short paragraphs, they can transform you to far off places, create settings from any place in time, and add detail to your imagination like no other source we know. When you want to disappear from reality for a...

It’s The Experience

by Lori Osterberg | Jun 4, 2008 | Create It

Have you ever compared your studio to another business? Usually, we as photographers compare ourselves with other photographers. How can we be like the big guys? How can we be different from the studio down the street? But have you ever compared your studio to other...