I’ve always been the type of person with big goals and dreams.

I remember sitting out on my parent’s deck one summer when I was in college, talking about all the great things I would do. Yes, I was a dreamer and an idea person back then too.

As I sat there talking with my dad, my dreams escalated. “I can do this. I can do that. And maybe one day I can even be the President of the United States!”

Yep, I could soar pretty quickly. My dad just smiled.

Over in the corner sat my younger sister staring out at the world. “Too much ambition for me,” she said. Instead, her highest aspiration was to be a reporter for the newspaper, the who wrote up descriptions for soap operas. “Now that’s a job for me,” she said with a dreamy look in her eye.

My dad leaned over to me, laughing, “You know she’ll make more money doing that than you’ll ever make with your Presidential dreams.” And I smiled too, because I knew in some ways he was right.

Personality and opinions have always been strong motivators in the world, especially when it comes to things people care most about. That’s what gossip columns are made of, whether it was decades ago in a newspaper, or in today’s world of blogs and reality television.

Fast forward a couple of decades, and though technology is different, nothing has changed when it comes to sharing personality and opinions. In many ways, it’s stronger than ever before. (Some would say even crazy, over-the-top, and completely out of control.)

Reality television is hotter than any preconceived script written by a top network executive. And if you want the latest scoop on just about anything, you can find someone, somewhere, that is a self-proclaimed expert that can show you the ropes to follow.

The atmosphere is so filled right now, it’s almost unimaginable how anyone could ever think of a new way to present an idea or a niche in a way we haven’t heard of before.

And yet it happens, all the time.

You Are Part Of The Now Generation

Life happens. What was once fresh and new, is now nothing more than old and out of date material.

When my mom was raising me as an infant and a toddler, her go-to source was Dr Spock. She had the book, and carefully referred to it for all of her questions.

That was soooo out of date when I had my daughter. The What To Expect When You’re Expecting series became my go-to source. I referred to it all the time to make sure I understood everything I could about my pregnancy and the first few years of my daughter’s life.

Twenty-five years later, in today’s world, if you ask 10 different moms their go-to sources for information, you’re likely to get 10 different responses, depending on their likes and needs. A vegan mom will find a resource to raise her new child in a vegan environment. A mother of triplets will find a resource for raising multiples.

Yet in reality, what is the difference? Moms have been raising kids for thousands of years, and overall, as a society, we have all made it into adulthood just fine.

What’s the difference?

The difference is the experience.

When something is brand new, we don’t want old, out of date information. We don’t want advice from someone who isn’t “there” in the moment, learning and growing with current information. We want someone who’s “been there, done that” just a short time before. Someone who can give us the latest data, as it applies to life “right now” in the present.

And that’s where a blog comes into play.

Let’s take my recent desire to create a small garden on my patio. We don’t have a lot of space; we live in a small apartment. But I still want to grow fresh vegetables, and have greenery all around when I sit outside .

I started Google-ing everything related to patio gardening. Very quickly, I found a few experts in the area, and focused my attention on several of them. I liked their information, their blog posts were well written, and I gave them my email address for free reports.

They were experts. They blogged.

I found them. I happily wanted more.

And that’s how it is in today’s world.

Blogging Is Your Microphone … Use It To Inspire

“But I’m not an expert.” You are if you have a passion about a topic.

“But I don’t have the right credentials.” You don’t need a degree to be able to talk about something.

I spoke with a woman who wanted desperately to break away from her 60 hour a week job. She had a special needs child she wanted to stay home with. She had moms calling her from all over because of the great results she’d found using a gluten-free diet. She wanted to write a book, but didn’t have the time.

“Blog about it,” I said. “Create courses, write books, you could do amazingly well.”

She just shook her head. “I’m not a doctor or a nutritionist. Who would listen to me?”

She already had an audience – moms calling her because of referrals. She knew she had an audience. But she hadn’t realized her potential … until we talked.

Every single one of us is looking for shortcuts to life. No matter who you are or what you do, once you set your mind to something, you look for the shortest route.

Is your child starting to apply to colleges? Would you pay someone to help navigate the application process?

Are you downsizing? Would you pay someone to help you clear away your stuff?

Are you dating for the first time in twenty years? How valuable is advice from someone else your age who has recently found success?

Are you wondering if your aging parent might need a little help? Wouldn’t you like to find a “friend” who could introduce you to shortcuts as you navigate this new world?

Of course!

Yes, it’s called Google.

But once you get rankings, you click. You find resources. You find someone you can trust.

This isn’t going away, my friends. It’s only just beginning.

If you blog, you have the mechanism to write and share as much as you truly desire. And the more specific you are, the more niched you become, the easier it is to define your space in the online world.

If you blog, you’ll be found. If you don’t, the process is much more difficult; sometimes almost impossible.

Blogging is the newspapers of times long ago. And the great thing is, blogs are easily accessible, easily created, and something anyone with a Big Idea can do.

But what does it take to blog?

  • A desire to write.
  • A way to differentiate yourself and develop your own personality

So what can you do with your own idea? Blog. Write. Develop your voice. Use it to inspire.

If you have a Big Idea, that’s definitely something to consider.