There are two kinds of people in this world: the job person and the non-job person.
Notice I didn’t say the job person and the entrepreneur.
A job person believes the only way to be safe and secure is to work for somebody else, putting the hours in that their employer tells them to, getting paid what their employer thinks they are worth. Nothing wrong with that kind of person; every business that needs help would die a quick death if it wasn’t for employees.
But then there’s another kind of person – the non-job person – and they can take on a couple of different characteristics.
The entrepreneur wants to start up a business and see how big they can grow. They want lots of profits, lots of employees, bring big business to the world … heck, they probably want to change the world in some way.
Entrepreneurs are great people. But in reality, there are very few that can live life as an entrepreneur.
The rest fall into the category known as the non-job person. Or what I call a lifestyle business owner.
These people know flat out that they can’t work for the corporation. They hate dealing with the big boss, can’t work the standard 9 to 5 required by most corporations, and need flexibility and freedom in their lives. They want to do things by their rules; do things that truly inspire and motivate them, whatever that may be. They want income that helps them sustain the lifestyle they choose to lead. They aren’t looking at becoming gazillionaires. They don’t want a large complex filled with thousands of employees. They simply want an untraditional lifestyle that gives them the things they want most.
That’s the lifestyle I fell into all those years ago when I developed my first business. I didn’t want to keep working for the company because the company was stressing me out. I watched what the company did to my dad, and knew I wanted more.
So I developed my lifestyle business (without knowing that’s what I was doing at the time) and learned a few things that have made the businesses I’ve developed later in life a little easier.
It’s easy to determine if you are a lifestyle business owner. (If you’re reading this blog, chances are you’ve already discovered this is you career-of-choice. In order to get started as a lifestyle business owner, you’ve found yourself with:
1. A problem to fix
2. A unique way to solve it
3. A desire for something more in life
Your big idea came from something already in your life that you knew had to change. You spent years researching things, finding ways to perfect the way you live with it, and know your subject matter better than anyone. The “problem” in your life soon became something you became an expert on – something you knew you had to share with the rest of the world.
And because you are now an expert, the people in your community regularly call on you for advice. Your friends know you understand this portion of your life better than anyone. They refer their friends to you; you’ve even spoken about it at local events. Your last PTA meeting dedicated more time to you than the regular speaker. Your approach is something people enjoy, and simply can’t get enough of. They want to hear more from you.
And because you are now spending a lot of time pursuing what you love, you have started envisioning it as a bigger part of your life. What if you could take your newfound strategies and earn money from helping people with this, rather than going to the part time job you dread every week? You start dreaming not only about helping people with your advice, but also how your life would change in the process. It’s not all about the money side of things; it’s about being able to change your life, and those around you for the better with what you have to offer.
That’s where it typically begins. And then the dreaming continues on, and other pieces of the dream start filling in.
4. A desire to do something just for yourself
Up until now, everything in life is about multitasking. You’ve always done five things at once, and you’re good at. Let’s face it, your family wouldn’t be where it is today without your skills. But by being available for everybody else, a part of you has slipped away. Your Big Idea is all about you and what you have to offer the world. Bringing your Big Idea forward would be doing something for you.
5. A desire for a full life
Life has been good, but you want it to be even better. There are things you want out of life that you simply can’t have in your current situation. It may be monetary things, like vacations to far away places, a better school for your kids, or a second home. It may be lifestyle things, like exploring new hobbies and having more time for family and friends. You begin seeing life for its potential, and time becomes more precious as you discover all the things you can do.
6. A desire to meet new people
With a new lifestyle business, you’ll be meeting new people all the time. And no matter what kind of person you are, the concept of meeting new people thrills you. You love taking clients by the hand and teaching them all you know. You love meeting other business people that have likeminded businesses. Every day brings on something new, and you wouldn’t want it any other way.
7. A desire to play
I think part of what makes a lifestyle business so popular is from the concept that we want more out of life. When you’re fighting for basic needs – food, clothing and shelter – it’s a daily struggle to survive. But once you’ve bought a great house, have all the clothes you could ever wear, buy things just because you want them, travel where you want to go, and have the latest doodads as soon as they hit the market, consumption almost becomes a turnoff. Instead, life turns towards experiences. And you want to play, experiencing all you can.
8. A desire to stay up on technology
While some things may be considered doodads, technology isn’t one of them. You know a great laptop, tablet and smartphone will give you access to the world. The only thing that matters in your home is the fastest Internet connection possible. You travel and stay in places simply because they have fast Internet and unlimited bandwidth. That’s what connects you to the world, to your clients, to your business ventures, and you will never sacrifice that for anything.
9. A desire to see the world
Travel makes you see thing in much broader fashion. Now I’m not talking about heading one or two cities over for a long weekend; I’m talking about traveling half way around the world to put your fears aside. I’ll never forget the first time I stepped into Panama – my first venture onto foreign soil – many years ago. As I walked out into the plaza, all around were police officers with semi-automatic weapons. Terrifying! I had never seen such a thing, and it instantly brought fear to my core. But I continued on, and had one of the most amazing experiences ever. New places bring new experiences, and open up your mind to a big, new world (and help you discover how truly small the world is, and how we’re all interconnected).
10. A desire to change the world
This can be from a big or small perspective. Obviously, Bill Gates is changing the world in different ways than a small business run by a solopreneur. But that doesn’t matter. As a whole, we all work together, doing our part to instill change. If you didn’t do what you were supposed to do, you might not influence the one person who came into your life, took your advice, and made his or her own big change in an even bigger way. Every part matters, no matter how big or small.
Whether you write like I do, invent a new product, or build the largest corporation in the world that employ’s millions of people, it all matters.
You action step now is to move forward with your idea … and make a difference!
And if you want even more help with planning out your Big Idea, and seeing it for the business it truly can be, I invite you to take advantage of my Visioneering You program starting next week. We’re going to spend time building up a plan that will motivate you to take the very next step with your Big Idea. I’ll show you how to research it to see if its a viable business model, help you understand who your clientele is, and give you the very first steps you need to turn your Big Idea into a whole lot more. Join me and I’ll see you next week.