You have a website. You know it has the potential to bring you in leads (and sales). But is it working for you? Do you know if it’s working for you?
For many businesses, the only way they drive traffic to their website is by telling their customers to visit it, or to list their web address on their brochures. If this sounds like your business, let me ask you a question. Are you concentrating on gaining rankings in the search engines?
Take a few minutes and spend some time in Google. I have a sample image here for you. When you type in a search phrase, Google provides results in several ways.
1. The top section, highlighted in a light color, is top sponsored links. These are results that the companies listed here are paying for.
2. The right hand side also contains a variety of sponsored links. Likewise, the companies sponsored here are also paying for links.
3. The terms listed in the main body section are the natural results. These companies worked hard to achieve top listings under popular search phrases.
Think about your own search patterns. When you do a search, how many pages do you click through to find a site with relevant information? Chances are you look through the first page of results (the first 10 pages of top producing results), and you may click through to the second and third pages, but you probably don’t go much further.
Which means if you aren’t ranking in the top 10 under your key phrases that people are searching for you on, you’ll never come into contact with the people looking for you.
As a business owner, you have two jobs when it comes to Internet marketing.
1. Figure out what people are typing into the search engines to find you.
2. Consistently get top rankings under those key terms for more exposure.
Tip: You don’t always want top placement under the most obvious key word.
Let me give you an example. As many of you know, I have a photography background. So we have a site dedicated to helping photographers.
Ranking under the term “photography” would only bring me minimal results. Instead, we’ve focused our efforts on the terms that people are searching for us under.
Under the terms:
- Photography Business – we’re 14 out of 272,000,000
- Photographic Studio Secrets – we’re 1 and 2 out of 1,400,000
- Wedding Photographer Equipment Checklist – we’re 3 and 4 out of 990,000
I could provide many more examples, but I’m sure you’re starting to see the value. As people search for things relevant to my business, they are finding my site, clicking through to my site, and buying from my site.
Is your site doing the same?